February 7th, 2008 | by Kent Shaffer | published in Marketing
Last fall, Harris Interactive discovered that people are growing more and more skeptical of the statements that companies make. In fact, 44% of poll respondents think all 17 industries included in the study are generally not honest and trustworthy. They normally don’t believe company statements. From 2003-2007, such distrust grew from 37% to 44% of […]
February 5th, 2008 | by Kent Shaffer | published in Marketing
Sometimes the key to marketing success is just getting lucky. Fifteen minutes of fame from the right place at the right time does wonders.
Take for example the movie Juno, which features a retro hamburger phone. One month after the movie’s release, eBay sales of the hamburger phone rose 759%.
Or consider the Tickle Me Elmo doll. […]
January 30th, 2008 | by Kent Shaffer | published in Marketing
When it comes to marketing, promotion is typically the center of attention. Out of the 4 P’s of the marketing mix, promotion is usually in the limelight while product, price, and place are at times neglected.
Although advertising and public relations are important, it is vital that organizations never put promotion ahead of what is most […]
January 29th, 2008 | by Kent Shaffer | published in Culture, Design, Everything Else, Leadership, Management, Marketing, Technology
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What’s this blog about?
I enjoy helping organizations become more effective and successful. There is no niche that holds all the answers, but I will be focusing most of my posts on the […]
Kent Shaffer is a marketer and designer exploring ways to help organizations become more effective and efficient. Please join the journey by subscribing to the RSS feed.
