Comments on: The Diluting of Trust http://www.kentshaffer.com/the-diluting-of-trust/ Kent Shaffer is a marketer and designer exploring ways to help organizations become more effective and efficient. Please join the journey by subscribing to the RSS feed. Sat, 06 Sep 2008 00:24:54 +0000 http://wordpress.org/?v=2.5 By: Evangelism and the Dilution of Trust « brendanwitton.com http://www.kentshaffer.com/the-diluting-of-trust/#comment-9 Evangelism and the Dilution of Trust « brendanwitton.com Sat, 09 Feb 2008 16:31:47 +0000 http://www.kentshaffer.com/the-diluting-of-trust/#comment-9 [...] the Dilution of Trust Posted on February 9, 2008 by brendanwitton Kent Shaffer had a very interesting post on the current dilution of trust in the minds of people regarding [...] […] the Dilution of Trust Posted on February 9, 2008 by brendanwitton Kent Shaffer had a very interesting post on the current dilution of trust in the minds of people regarding […]

]]> By: Hervict http://www.kentshaffer.com/the-diluting-of-trust/#comment-8 Hervict Fri, 08 Feb 2008 09:59:23 +0000 http://www.kentshaffer.com/the-diluting-of-trust/#comment-8 You're right man. Infact Seth Goden says marketing is dead. And it is also the reason why building a loyal customer base takes years and years to develop. It's that brand equity that develops with years and years of being known by people and earning their trust. We are seeing the impact of this longevity equity play out in the Presidential elections too. McCain and Clinton the front-runners are there because they have been on the political scene the longest. [I know of late Obama is making great strides] Barack realized that, that is why he is says he is no longer interested in doing debates because Clinton already has name recognition and he needs to get on the campaign trail so people can get to know him and . . . trust him . . . . So they can become a loyal 'customer' . . . . And vote for him. You’re right man.

Infact Seth Goden says marketing is dead.

And it is also the reason why building a loyal customer base takes years and years to develop.

It’s that brand equity that develops with years and years of being known by people and earning their trust.

We are seeing the impact of this longevity equity play out in the Presidential elections too. McCain and Clinton the front-runners are there because they have been on the political scene the longest. [I know of late Obama is making great strides]

Barack realized that, that is why he is says he is no longer interested in doing debates because Clinton already has name recognition and he needs to get on the campaign trail so people can get to know him and . . .

trust him . . . .

So they can become a loyal ‘customer’ . . . .

And vote for him.

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